This is one of two gags of mine that can be seen in the March edition of Reader's Digest (UK).
The Digest has been a great outlet for gag cartoonists, but it's going through a particularly tough time at the moment. Unusually for a magazine facing the prospect of closure, its circulation figures are strong, it seems to sell enough advertising, and it's a brand well-known and well-loved by a large proportion of the population. The problem here stems from difficulties fulfilling its pension obligations - nothing to do with sales or content.
Let's hope the administrators can find a buyer in the next few weeks who is looking to run the mag as a going concern - and not just as a vanity project. Aside from the fact that a lot of people have great affection for the Digest, it's one of very few high-profile outlets left for cartoonists in the U.K. (Private Eye, The Spectator, Prospect and The Oldie are really the only others). It's been death by a thousand cuts for cartoons in newspapers and magazines over the past few years - the most recent being the decision by The Observer to axe a regular comic strip and Robert Thompson's brilliant spot cartoons, as part of a redesign (the Professional Cartoonists' Organisation has its say on the matter
here). I always thought redesigns were supposed to enhance a publication, but hey-ho.
Good luck, Digest!
Posted:
2/26/2010 9:27:24 AM by
Rob Murray | with
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